You Make The Best Products You Can,

The General Advertisers And Their Agencies Know Almost Nothing For Sure, Because They Cannot Measure The Results Of Their Advertising. They Worship At The Altar Of Creativity, Which Really Means 'originality': The Most Dangerous Word In The Lexicon Of Advertising

Advertising Is The Place Where The Selfish Interests Of The Manufacturer Coincide With The Interests Of Society.

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

What Is A Good Advertisement? An Advertisement Which Pleases You Because Of Its Style, Or An Advertisement Which Sells The Most? They Are Seldom The Same.

The Best Ideas Come As Jokes. Make Your Thinking As Funny As Possible.