You Know, In The Film Making Business

Your Imagination Can Create A Reality

I've Tried Not To Get Sucked Into The Hollywood Hierarchy System. Personally, I Don't Like It When People Are Deferential To Me Because I'm An Established Filmmaker. It's A Blue-collar Sensibility.

I Want To Challenge All Of You As People Of Deep Conscience, People Who Are Environment Stewards Of The Earth And Oceans ... By Changing What You Eat, You Will Change The Entire Contract Between The Human Species And The Natural World.

Don't Get Seduced By Your Own Stuff. Don't Get High On Your Own Supply. The Hardest Thing As A Filmmaker Is When You're Watching A Film That You've Worked On For Several Years. You Know Every Frame So Intimately That Holding Lots Of The Objectivity Of A New Viewer Who Has Just Seen It For The First Time Is The Hardest Thing. Every Aesthetic Decision You Make - And You Make Thousands Of Them Every Day, Have To - In Theory, Must Be Done From You Being A Blank Slate. You Almost Have To Run A Program, Like A Mind Wipe, Every Time You Watch The Movie.

In Writing The New Films, I’ve Come To Realize That Avatar’s World, Story And Characters Have Become Even Richer Than I Anticipated, And It Became Apparent That Two Films Would Not Be Enough To Capture Everything I Wanted To Put On Screen.