You Have To Worry About Where The

Driving Stock Up From One Day To The Next Is Not What We Are About. We Are About Building A Good Company And Performing For The Long Term. I Know Everyone Says That, That Sounds Trite When I Repeat It That Way, But That Is And Has Always Been Our Attitude About Our Business. If We Do The Right Things, The Stock Price Will Take Care Of Itself, And Our Shareholders Will Be Rewarded.

You Could Raise The Price Of, Say, A Bottle Of Ketchup To $1.03 Instead Of $1, And No One Would Know. Raising Prices Just 3% Per Product Would Add 50% To Your Pretax Income. Why Not Do It? It's Like Heroin: You Do A Little And You Want A Little Bit More. Raising Prices Is The Easy Way.

You Just Can't Get Too Focused On Worrying About What's Going To Happen In The Next Quarter. You Have To Worry About Where The Business Is Headed Long-term.

Technology Helps Us Become More Efficient And Productive But Our Business Still Has A Lot Of Art As Opposed To Strictly Science.

Obscene Salaries Send The Wrong Message Through A Company.