You Can't Have A Back Door That's

There's A Lot Of Health Information Available On Your Smart Phone. There's Financial Information. There's Your Conversations, There's Business Secrets. There's An Enormous Long List Of Things That There's Probably More Information About You On Here Than Exists In Your Home, Right. Which Makes It A Lot More Valuable To All The Bad Guys Out There.

Apple Has Lost A Visionary And Creative Genius, And The World Has Lost An Amazing Human Being.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

Apple Doesn't Do Hobbies As A General Rule.

I'd Rather Apple Cannibalize Apple Than Somebody Else Cannibalize Apple.