You Can't Be All Things To All

Strategy Is Choice. Strategy Means Saying No To Certain Kinds Of Things.

If Your Goal Is Anything But Profitability - If It's To Be Big, Or To Grow Fast, Or To Become A Technology Leader - You'll Hit Problems.

Billions Are Wasted On Ineffective Philanthropy. Philanthropy Is Decades Behind Business In Applying Rigorous Thinking To The Use Of Money.

You Can't Be All Things To All People.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.