You Can Only Elevate Individual Performance By

The Result Of Long-term Relationships Is Better And Better Quality, And Lower And Lower Costs.

The Customer Invents Nothing. New Products And New Services Come From The Producer.

Eliminate Slogans, Exhortations, And Targets For The Work Force Asking For Zero Defects And New Levels Of Productivity. Such Exhortations Only Create Adversarial Relationships, As The Bulk Of The Causes Of Low Quality And Low Productivity Belong To The System And Thus Lie Beyond The Power Of The Work Force

...the Most Important Things We Need To Manage Can't Be Measured.

Any Two People Have Different Ideas Of What Is Important.