You Can Not Achieve An Aim Unless

Foremost Is The Principle That The Purpose Of Consumer Research Is To Understand The Customer's Needs And Wishes, And Thus Design Product And Service That Will Provide Better Living For Him In The Future. A Second Principle Is That No One Can Guess The Future Loss Of Business From A Dissatisfied Customer.

Information Is Not Knowledge. Let's Not Confuse The Two.

People Are Born With Intrinsic Motivation, Self-esteem, Dignity, Curiosity To Learn, Joy In Learning.

You Can Not Achieve An Aim Unless You Have A Method.

Experience By Itself Teaches Nothing.