Writing Is The Starting Point From Which

The Root Of Great Companies Is Make Meaning Vs. Make Money.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

Writing A Book Is As Different From Digital Curation As Night And Day. Digital Curation Is A Series Of Split-second Decisions: Good/no Good. It Can Even Be Done Algorithmically. Writing Is Process-intensive Activity.

This Is The Beauty Of Social Media: It Helps You Find People And Then You Can Contact Them Fast And Inexpensively.

When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.