Whoever Can Conquer The Street Will One

A Thousand Years Hence, Every German Will Speak With Awe Of Stalingrad And Remember That It Was There That Germany Put The Seal On Her Victory.

Our Starting Point Is Not The Individual: We Do Not Subscribe To The View That One Should Feed The Hungry, Give Drink To The Thirsty, Or Clothe The Naked … Our Objectives Are Different: We Must Have A Healthy People In Order To Prevail In The World.

If The German People Lay Down Their Arms The Whole Of Eastern And Southern Europe, Together With The Reich, Will Come Under Russian Occupation. Behind An Iron Curtain Mass Butcheries Of People Would Begin.

Once More A Red Fire Blows Steeply Upwards...the Factory Will Do No More Work For Herr Churchill...tomorrow Morning Coventry Will Lie In Smoke And Ruins.

Photography Today Is Accomplishing A Lofty Mission In Which Every German Should Collaborate By Buying A Camera. The German People Is Ahead Of Every Other In The Technical Domain And, Thanks To Its Exceptional Qualities, The Small Camera Has Conquered The Whole World... Much Is At Stake Here From The Point Of View Of Popular Consumer Goods And, Furthermore, Photography Has A Particularly Important Political Role To Play. (addressing The Berlin Photography Fair, 1933)