Who Has The Data Has The Power.

When You Have To Prove The Value Of Your Ideas By Persuading Other People To Pay For Them, It Clears Out An Awful Lot Of Woolly Thinking.

Architecture Trumps Licensing Any Time.

The Network Is Opening Up Some Amazing Possibilities For Us To Reinvent Content, Reinvent Collaboration.

The Biggest Mistake We See Companies Make When They First Hit Twitter Is To Think About It As A Channel To Push Out Information.

In Social Networks, You Gain And Bestow Status Through Those You Associate With.