Whether I'm On The Road Or At

Bridging The Virtual World With The Physical Word Is Really When Social Media Channels Come To Life And The Magic Happens. Because Whoever Coined The Term 'social Media' Didn't Do Us Any Favors. It's Not Really Media. It's More Like The Telephone, Less Like The Tv.

While Strides Are Being Made In The Social-media Space, The Newspaper And News Business Should Continue To Embrace Social Media.

Just As We Teach Our Children How To Ride A Bike, We Need To Teach Them How To Navigate Social Media And Make The Right Moves That Will Help Them. The Physical World Is Similar To The Virtual World In Many Cases. It's About Being Aware. We Can Prevent Many Debacles If We're Educated.

Social Media Provides An Avenue To Build Relationships With Media Outlets And Have An Ongoing Relationship With Reporters.

I Was With Shaq At His Home The Day He Retired. It Was Innovative For Him To Become The Media And Announce Via Social Media That He Was Retiring.