When You Take The High Moral Road

We Were Most Creative When Our Back Was Against The Wall.

One Of The Key Problems Of The Business World Is That Greed Has Become Culturally Acceptable.

Internationalism Means That We Can See Into The Dark Corners Of The World, And Hold Those Companies To Account When They Are Devastating Forests Or Employing Children As Bonded Labour. Globalization Is The Complete Opposite, Its Rules Pit Country Against Country And Workers Against Workers In The Blinkered Pursuit Of International Competitiveness.

What We Are Trying To Do Is To Create A New Business Paradigm, Simply Showing That Business Can Have A Human Face And A Social Conscience.

Consumers Have Not Been Told Effectively Enough That They Have Huge Power And That Purchasing And Shopping Involve A Moral Choice.