When You Sell In Desperation, You Always

If You Hope To Have More Money Tomorrow Than You Have Today, You've Got To Put A Chunk Of Your Assets Into Stocks. Sooner Or Later, A Portfolio Of Stocks Or Stock Mutual Funds Will Turn Out To Be A Lot More Valuable Than A Portfolio Of Bonds Or Cds Or Money-market Funds.

In The Long Run, A Portfolio Of Well Chosen Stocks And/or Equity Mutual Funds Will Always Outperform A Portfolio Of Bonds Or A Money-market Account. In The Long Run, A Portfolio Of Poorly Chosen Stocks Won't Outperform The Money Left Under The Mattress.

The Best Stock To Buy Is The One You Already Own.

Owning Stocks Is Like Having Children - Don't Get Involved With More Than You Can Handle.

Visiting Stores And Testing Products Is One Of The Critical Elements Of The Analyst's Job.