When You Look At The Books About

Doubts Are Suppressed By Groups... But Remember That The Internal Incentives That Shape How The Group Perceives Risks And Rewards May Be Very Different From The Reality Of The Risks And Rewards In The External Marketplace. Those Incentives Can Distort Risk Perception.

There Are Some Conditions Where You Have To Trust Your Intuition.

True Intuitive Expertise Is Learned From Prolonged Experience With Good Feedback On Mistakes.

If There Is Time To Reflect, Slowing Down Is Likely To Be A Good Idea.

An Executive Might Have A Very Strong Intuition That A Given Product Has Promise, Without Considering The Probability That A Rival Is Already Ahead In Developing The Same Product.