When We Launched If Werantheworld, I Said

I Realized I Was An Attractive Older Woman Who Never Wanted To Settle Down.

We Have To Move From Making Good Advertising, To Making Advertising Good.

Vulnerability Is A Loaded Word, And It Can Off-putting And Terrifying To People. The Best Moment Of My Life (and By The Way, This Actually Wasn’t A Single Moment) Was When I Realized That I No Longer Give A Damn About What Anybody Thinks. What You'd Talk About As Vulnerability, I'd Talk About As Simply Being True To Yourself.

If I Ran The World, I Would Find A Way To Bring The Wealth Of Human Good Intentions And Corporate Good Intentions Together - To Activate Them Collectively Into Shared Action Against Shared Objectives That Produces Shared Hard, Tangible Results.

My Background Is Advertising: I Moved To New York From London In 1998 To Start Up The U.s. Office Of Ad Agency Bartle Bogle Hegarty.