When The Room Brightens When You Walk

Are You Doing Work Worth Doing, Or Are You Just Doing Your Job?

Excellence Isn't About Meeting The Spec, It's About Setting The Spec.

Finding New Ways, More Clever Ways To Interrupt People Doesn't Work.

You're Competing Against People In A State Of Flow, People Who Are Truly Committed, People Who Care Deeply About The Outcome.

Go Ahead And Make Something For The Elites. Not The Elites Of Class Or Wealth, But The Elites Of Curiosity, Passion And Taste. Every Great Thing Ever Created Was Created By And For This Group.