When Product Performance Outstrips The Ability Of

Disruption Is, At Its Core, A Really Powerful Idea, But Everyone Hijacks The Idea To Do Whatever They Want Now.

I Was Lucky Enough To Build On The Work Of A Number Of People Who Had Already Run Laps Around This Theory-building Track. The Original Classification Scheme, Years Ago, Distinguished Radical From Incremental Change. The Theory Said That Established Firms Managed Incremental Change Well, But Would Be Expected To Founder When Their Industry Encountered A Radical Change.

Because These Firms Listened To Their Customers, Invested Aggressively In New Technologies That Would Provide Their Customers More And Better Products Of The Sort They Wanted, And Because They Carefully Studied Market Trends And Systematically Allocated Investment Capital To Innovations That Promised The Best Returns, They Lost Their Positions Of Leadership.

In 15 Years From Now Half Of Us Universities May Be In Bankruptcy ... In The End I'm Excited To See That Happen. So Pray For Harvard Business School If You Wouldn't Mind.

Most Companies Think Of Disruption As A Threat. But Disruptive Innovations Have Tremendous Growth Potential. If Incumbent Companies Can Learn How To Harness The Forces Of Disruption, They Too Can Improve Their Ability To Create New-growth Businesses.