When Parents Have College Savings Accounts For

Individuals Are Honest Only To The Extent That Suits Them (including Their Desire To Please Others)

We Are All Far Less Rational In Our Decision-making Than Standard Economic Theory Assumes. Our Irrational Behaviors Are Neither Random Nor Senseless: They Are Systematic And Predictable. We All Make The Same Types Of Mistakes Over And Over, Because Of The Basic Wiring Of Our Brains.

It Is True That From A Behavioral Economics Perspective We Are Fallible, Easily Confused, Not That Smart, And Often Irrational. We Are More Like Homer Simpson Than Superman. So From This Perspective It Is Rather Depressing. But At The Same Time There Is Also A Silver Lining. There Are Free Lunches!

People Are Irrational - And Predictably So.

Honesty Is A Complex And Tricky Thing, And We Don't Want To Be Honest All The Time.