When Henry Ford Said, "the Customer Can

In The Western Tradition, We Have Focused On Teaching As A Skill And Forgotten What Socrates Knew: Teaching Is A Gift, Learning Is A Skill.

Ideas Are Somewhat Like Babies - They Are Born Small, Immature, And Shapeless. They Are Promise Rather Than Fulfillment. In The Innovative Company Executives Do Not Say, "this Is A Damn-fool Idea." Instead They Ask, "what Would Be Needed To Make This Embryonic, Half-baked, Foolish Idea Into Something That Makes Sense, That Is An Opportunity For Us?"

Management Is About Human Beings. Its Task Is To Make People Capable Of Joint Performance, To Make Their Strengths Effective And Their Weaknesses Irrelevant.

To Improve Communications, Work Not On The Utter, But The Recipient.

The Computer Actually May Have Aggravated Management's Degenerative Tendency To Focus Inward On Costs.