When Companies Fail, Or Fail To Grow,

Work Should Be Personal. For All Of Us. Not Just For The Artist And Entrepreneur. Work Should Have Meaning For The Accountant, The Construction Worker, The Technologist, The Manager And The Clerk.

China Traditionally Has Been A Tea-drinking Country But We Turned Them Into Coffee Drinkers.

We Need To Put Ourselves In The Shoes Of Our Customers. That Is My New Battle Cry. Live And Breathe Starbucks The Way Our Customers Do.

I Probably Have About Four Or Five Cups Of Coffee A Day. I Make Myself An Espresso Macchiato When I Wake, Which Is A Shot Of Espresso And Just A Dollop Of Steamed Milk. Then, If I'm Going To Do Some Work At Home, I Would Make Myself A French Press. It's The Best Way To Make Conventional Coffee.

The Starbucks Customer And The Teavana Customer Are Two Very Different Customers, Two Different Need States That Are Highly Complimentary.