Whatever Business You Are In, Every Company

If You Want To Stand Out From The Crowd, Give People A Reason Not To Forget You

Actually, We Did A Fun April Fools' Thing With Google A Couple Of Years Ago, Which We Called Virgle. And We Looked For Volunteers To Go On A One-way Trip To Mars.

When You Are Making A Decision About How Best To Serve Your Customers, Your Own Experience Is Often A Better Guide Than A More Sophisticated Analysis Of The Market.

To Achieve Consistently Terrific Customer Service, You Must Hire Wonderful People Who Believe In Your Company's Goals, Habitually Do Better Than The Norm And Who Will Love Their Jobs; Make Sure That Their Ideas And Opinions Are Heard And Respected; Then Give Them The Freedom To Help And Solve Problems For Your Customers. Rather Than Providing Rules Or Scripts, You Should Ask Them To Treat The Customer As They Themselves Would Like To Be Treated - Which Is Surely The Highest Standard.

Happiness Is The Secret Ingredient For Successful Businesses. If You Have A Happy Company It Will Be Invincible.