What The Customer Buys And Considers Value

Business Is Society's Change Agent.

Objectives Can Be Compared To A Compass Bearing By Which A Ship Navigates. A Compass Bearing Is Firm, But In Actual Navigation, A Ship May Veer Off Its Course For Many Miles. Without A Compass Bearing, A Ship Would Neither Find Its Port Nor Be Able To Estimate The Time Required To Get There.

The Fewer Data Needed, The Better The Information. And An Overload Of Information, That Is, Anything Much Beyond What Is Truly Needed, Leads To Information Blackout. It Does Not Enrich, But Impoverishes.

Almost Everybody Today Believes That Nothing In Economic History Has Ever Moved As Fast As, Or Had A Greater Impact Than, The Information Revolution. But The Industrial Revolution Moved At Least As Fast In The Same Time Span, And Had Probably An Equal Impact If Not A Greater One.

What's Measured Improves