What The Advertiser Needs To Know Is

A Book Is An Attempt To Make Through Permanent And To Contribute To The Great Conversation Conducted By Authors Of The Past. […] The Telegraph Is Suited Only To The Flashing Of Messages, Each To Be Quickly Replaced By A More Up-to-date Message. Facts Push Other Facts Into And Then Out Of Consciousness At Speeds That Neither Permit Nor Require Evaluation. (70)

A Definition Is The Start Of An Argument, Not The End Of One.

We Had Learned How To Invent Things, And The Question Of Why We Invent Things Receded In Importance. The Idea That If Something Could Be Done It Should Be Done Was Born In The Nineteenth Century. And Along With It, There Developed A Profound Belief In All The Principles Through Which Invention Succeeds: Objectivity, Efficiency, Expertise, Standardization, Measurement, And Progress. It Also Came To Be Believed That The Engine Of Technological Progress Worked Most Efficiently When People Are Conceived Of Not As Children Of God Or Even As Citizens But As Consumers-that Is To Say, As Markets.

It Is A Mistake To Suppose That Any Technological Innovation Has A One-sided Effect. Every Technology Is Both A Burden And A Blessing; Not Either-or, But This-and-that.

I Mean To Suggest That Without A Transcendent And Honorable Purpose, Schooling Must Reach Its Finish, And The Sooner We Are Done With It, The Better.