What Is Sure Is That Technological Change

Consumers Desiring A Better World Have Already Achieved Some Successes In This Regard, Helping To Transform Several Industries From The Ground Up.

Corporations Often Partner With Government After Natural Disasters, As Many Companies Did In The Aftermath Of Hurricane Katrina In 2005. As A Rule, However, Long-term Civic/corporate Partnerships Are Still Rare .but This Need Not Remain The Status Quo, As Many Opportunities Are Available For Such Partnerships.

The Future Of Profit Is Purpose.

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

The Keys To Brand Success Are Self-definition, Transparency, Authenticity And Accountability.