We [virgin Group] Have Been Successful Not

I Never Went Into Business Just To Make Money - But I Found That If I Have Fun, The Money Will Come. I Often Ask Myself, Is My Work Fun And Does It Make Me Happy? I Believe That The Answer To That Is More Important Than Fame Or Fortune. If It Stops Being Fun, I Ask Why? If I Can't Fix It, I Stop Doing It.

I Love Eating Meat, But I Love Our Planet Even More. So I Will Join This Campaign And Stop Eating Meat At Least One Day A Week.

In The Same Way That I Tend To Make Up My Mind About People Within Thirty Seconds Of Meeting Them, I Also Make Up My Mind About Whether A Business Proposal Excites Me Within About Thirty Seconds Of Looking At It. I Rely Far More On Gut Instinct Than Researching Huge Amounts Of Statistics.

A Generation Ago, The Image Was That You Had To Trample Everyone Else Down To Succeed; But I Don't Believe That Makes Good Business Sense.

If You Want Milk, Don't Sit On A Stool In The Middle Of A Field In The Hope That A Cow Will Back Up To You.