We Suffer Primarily Not From Our Vices

Knowledge Is Not Simply Another Commodity. On The Contrary. Knowledge Is Never Used Up. It Increases By Diffusion And Grows By Dispersion.

The Force Of The Advertising Word And Image Dwarfs The Power Of Other Literature In The 20th Century.

The American Citizen Lives In A World Where Fantasy Is More Real Than Reality, Where The Image Has More Dignity Than Its Original. We Hardly Dare Face Our Bewilderment, Because Our Ambiguous Experience Is So Pleasantly Irridescent, And The Solace Of Belief In Contrived Reality Is So Thoroughly Real. We Have Become Eager Accessories To The Great Hoaxes Of The Age. These Are The Hoaxes We Play On Ourselves.

Not So Many Years Ago There Was No Simpler Or More Intelligible Notion Than That Of Going On A Journey. Travel -movement Through Space -provided The Universal Metaphor For Change. One Of The Subtle Confusions -perhaps One Of The Secret Terrors -of Modern Life Is That We Have Lost This Refuge. No Longer Do We Move Through Space As We Once Did.

An Image Is Not Simply A Trademark, A Design, A Slogan Or An Easily Remembered Picture. It Is A Studiously Crafted Personality Profile Of An Individual, Institution, Corporation, Product Or Service.