We Sell Books, Other People Sell Shoes.

The Image You Project, In Many Circumstances, Is Far More Valuable Than Your Skills Or Your Record Of Past Accomplishments.

Never Reveal All Of Yourself To Other People; Hold Back Something In Reserve So That People Are Never Quite Sure If They Really Know You.

An Once Of Hypocrisy Is Worth A Pound Of Ambition.

Gossip, Unlike River Water, Flows Both Ways.

One Of The First Rules Of Playing The Power Game Is That All Bad News Must Be Accepted Calmly, As If One Already Knew And Didn't Care.