We Have Heard The Rationales Offered By

If Some Good Evidence For Life After Death Were Announced, I'd Be Eager To Examine It; But It Would Have To Be Real Scientific Data, Not Mere Anecdote. As With The Face On Mars And Alien Abductions, Better The Hard Truth, I Say, Than The Comforting Fantasy.

Those Afraid Of The Universe As It Really Is, Those Who Pretend To Nonexistent Knowledge And Envision A Cosmos Centered On Human Beings Will Prefer The Fleeting Comforts Of Superstition. They Avoid Rather Than Confront The World. But Those With The Courage To Explore The Weave And Structure Of The Cosmos, Even Where It Differs Profoundly From Their Wishes And Prejudices, Will Penetrate Its Deepest Mysteries.

We Are Star Stuff Which Has Taken Its Destiny Into Its Own Hands.

Too Much Openness And You Accept Every Notion, Idea, And Hypothesis-which Is Tantamount To Knowing Nothing. Too Much Skepticism-especially Rejection Of New Ideas Before They Are Adequately Tested-and You're Not Only Unpleasantly Grumpy, But Also Closed To The Advance Of Science. A Judicious Mix Is What We Need.

There Are Huge Advertising Budgets Only When There's No Difference Between The Products. If The Products Really Were Different, People Would Buy The One That's Better. Advertising Teaches People Not To Trust Their Judgment. Advertising Teaches People To Be Stupid.