We Either Put Out 6 Different Flavors

We Are Often In Society Told To Make Decisions In One Of Two Ways. We're Either Told "use Your Gut, Just Go With How You Feel About It And Let That Guide You," Or We're Told To Use Reason - Some Very Deliberative Methodical Process Of Pros And Cons And Really Thinking It Through.

Too Many Choices Can Overwhelm Us And Cause Us To Not Choose At All. For Businesses, This Means That If They Offer Us Too Many Choices, We May Not Buy Anything.

I Didn't Really Give Them Anymore Than One Choice, Soda Or No Soda. They Didn't... Whereas We Put A Lot Of Stock In The Differences Between Soda.

Also If They Choose From More Options Than Fewer Options They're Less Satisfied With What They Choose And That Is True Whether They're Choosing Chocolates Or Which Job Offer To Accept.

I've Done A Number Of Studies With Speed Dating And Match.com And What's Interesting Is That You Know We Still Walk Into A Speed Dating Event, You Know, Thinking About What It Is We're Looking For In A Mate And So You Ask People, Like Women Will Say "i'm Looking For Somebody Who Is Really Kind And Sincere And Smart And Funny."