We Don't Do Focus Groups - That

We Make And Sell A Very, Very Large Number Of (hopefully) Beautiful, Well-made Things. Our Success Is A Victory For Purity, Integrity - For Giving A Damn.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.

It's One Of The Curses Of Designing That When You Look At Anything, You're Constantly Thinking, Why? Why - Why Was It Designed Like That, And Not Like This?

The Absence Of Clutter Is Just A Clutter-free Product. That's Not Simple.

If Something Is Going To Be Better, It Is New, And If It's New You Are Confronting Problems And Challenges You Don't Have References For.