We Don't Do Focus Groups - That

A Small Change At The Beginning Of The Design Process Defines An Entirely Different Product At The End.

The Most Important Thing Is That You Actually Care, That You Do Something To The Very Best Of Your Ability

Perhaps I'd Like To Design Cars, But I Don't Think I'd Be Much Good At It.

We Shouldn't Be Afraid To Fail - If We Are Not Failing We Are Not Pushing. 80% Of The Stuff In The Studio Is Not Going To Work. If Something Is Not Good Enough, Stop Doing It.

That's An Interesting Thing About An Object. One Object Speaks Volumes About The Company That Produced It And Its Values And Priorities.