We Continually Want To Unmask Our Heroes

Once Upon A Time We Were Just Plain People. But That Was Before We Began Having Relationships With Mechanical Systems. Get Involved With A Machine And Sooner Or Later You Are Reduced To A Factor.

Slowly We Adjust, But Only If We Have To.

What Advertisers Call Brand Loyalty Is Merely The Consumer's Defense Against The Need To Waste Energy Differentiating Among Things That Barely Differ.

Forty Is ... An Age At Which People Have Histories And Options. At Thirty, They Had Perhaps Less History. At Fifty, Perhaps Fewer Options.

We Each Have A Litany Of Holiday Rituals And Everyday Habits That We Hold On To, And We Often Greet Radical Innovation With The Enthusiasm Of A Baby Meeting A New Sitter. We Defend Against It And - Not Always, But Often Enough - Reject It. Slowly We Adjust, But Only If We Have To.