We Chose It Because We Deal With

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

Small Groups Of People Can Have A Really Huge Impact.

The Web Is A Vast Collection Of Completely Uncontrolled Heterogeneous Documents.

If You Can Run The Company A Bit More Collaboratively, You Get A Better Result, Because You Have More Bandwidth And Checking And Balancing Going On.

We Have Always Wanted Google To Be A Company That Is Deserving Of Great Love. But We Recognize This Is An Ambitious Goal Because Most Large Companies Are Not Well-loved, Or Even Seemingly Set Up With That In Mind. We're Lucky To Have A Very Direct Relationship With Our Users, Which Creates A Strong Incentive For Us To Do The Right Thing .