We Are Stubborn On Vision. We Are

It Is Very Difficult To Get People To Focus On The Most Important Things When You're In Boom Times.

The Framework I Found Which Made The Decision Incredibly Easy Was What I Called — Which Only A Nerd Would Call — A “regret Minimization Framework.” So, I Wanted To Project Myself Forward To Age 80 And Say, “okay, Now I’m Looking Back On My Life. I Want To Have Minimized The Number Of Regrets I Have.”

To Get Something New Done You Have To Be Stubborn And Focused, To The Point That Others Might Find Unreasonable.

You Can Work Long, Hard, Or Smart, But At Amazon.com You Can’t Choose Two Out Of Three.

Above All Else, Align With Customers. Win When They Win. Win Only When They Win.