We Are Not In The Coffee Business

Often, Organizations Need Bold, Grand Gestures To Galvanize People Towards A New Mission Or Refocus Their Attention.

People Want Guidance, Not Rhetoric. They Need To Know What The Plan Of Action Is, And How It Will Be Implemented. They Want To Be Given Responsibility To Help Solve The Problem And Authority To Act On It.

In This Ever-changing Society, The Most Powerful And Enduring Brands Are Built From The Heart.

Early On I Realized That I Had To Hire People Smarter And More Qualified Than I Was In A Number Of Different Fields, And I Had To Let Go Of A Lot Of Decision-making. I Can't Tell You How Hard That Is. But If You've Imprinted Your Values On The People Around You, You Can Dare To Trust Them To Make The Right Moves.

China Traditionally Has Been A Tea-drinking Country But We Turned Them Into Coffee Drinkers.