We Are Not In The Coffee Business

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.

The Premium Single-cup Segment Is The Fastest-growing Business Within The Global Coffee Industry.

It's One Thing To Dream, But When The Moment Is Right, You've Got To Be Willing To Leave What's Familiar And Go Out To Find Your Own Sound.

In Anything We Do, Any Endeavor, It's Not What You Do; It's Why You Do It

I Think Starbucks Created A Platform And, Ultimately, A Runway For Many Other Companies To Emulate. I Suspect If We Had Not Achieved What We Have, There Would Have Been Many Regional Brands That Would Have Succeeded. But I'm Not Sure There Would Have Been A National Brand Of The Scope Of Starbucks.