We Are Governed, Our Minds Are Molded,

The Three Main Elements Of Public Relations Are Practically As Old As Society: Informing People, Persuading People, Or Integrating People With People. Of Course, The Means And Methods Of Accomplishing These Ends Have Changed As Society Has Changed.

The Engineering Of Consent Is The Very Essence Of The Democratic Process, The Freedom To Persuade And Suggest.

The Counsel On Public Relations Is Not An Advertising Man But He Advocates For Advertising Where That Is Indicated. Very Often He Is Called In By An Advertising Agency To Supplement Its Work On Behalf Of A Client. His Work And That Of The Advertising Agency Do Not Conflict With Or Duplicate Each Other.

It Is Not Necessary For The Politician To Be The Slave Of The Public's Group Prejudices, If He Can Learn How To Mold The Mind Of The Voters In Conformity With His Own Ideas Of Public Welfare And Public Service. The Important Thing For The Statesman Of Our Age Is Not So Much To Know How To Please The Public, But To Know How To Sway The Public. Those Who Manipulate This Unseen Mechanism Of Society Constitute An Invisible Government Which Is The True Ruling Power Of Our Country.

If You Can Influence The Leaders, Either With Or Without Their Conscious Cooperation, You Automatically Influence The Group Which They Sway.