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We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.
-Sheena Iyengar
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We Also Don't Always Know What We

We Also Don't Always Know What We Want. And In Those Cases It Can Actually Make Us Worse Off Because It's Actually Easier To Figure Out What You Want And To Figure Out How The Options Differ If You Have About A Handful Of Them Than If You Have A Hundred Of Them.
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