Vision Without Execution Is Delusion. The Joy

What The Customer Buys And Considers Value Is Never A Product. It Is Always Utility, That Is, What A Product Or A Service Does For The Customer.

Organizations Are No Longer Built On Force, But On Trust.

Political Freedom Is Neither Easy Nor Automatic, Neither Pleasant Nor Secure. It Is The Responsibility Of The Individual For The Decisions Of Society As If They Were His Own Decisions-as In Moral Truth And Accountability They Are.

Success? Odd As It Seems, You Will Achieve The Greates Results In Business And Career If You Drop The Word 'achievement' From Your Vocabulary And Replace It With 'contribution'.

The Basic Definition Of The Business And Of Its Purpose And Mission Have To Be Translated Into Objectives.