Treat The Customer As An Appreciating Asset.

It's This Simple: You Are A Brand. You Are In Charge Of Your Brand. There Is No Single Path To Success. And There Is No One Right Way To Create The Brand Called You. Except This: Start Today. Or Else.

Only Those Who Constantly Retool Themselves Stand A Chance Of Staying Employed In The Years Ahead.

Stop Being Conned By The Old Mantra That Says, 'leaders Are Cool, Managers Are Dweebs.' Instead, Follow The Peters Principle: Leaders Are Cool. Managers Are Cool Too!

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

Now It Is Much Faster And Cheaper To Bring Thedocument To The User, Rather Than Ask The User To Come To The Document Or Collection.