Treat The Customer As An Appreciating Asset.

The Top Athletes Are Consummate Pros Who Work Obsessively At Their Craft. Approach Yours The Same Way.

Don't Settle For Less Than Is Possible.

The Market May Never Coalesce Around One Basic Design, Or Even Around Two Or Three Dominant Devices.

Brand Inside Is More Important Than Brand Outside For Sustained Success.

A Little (or More) Boat Burning Would Do Many Enterprises A World Of Good.