Train People Well Enough So They Can

To Succeed In Business You Need To Be Original, But You Also Need To Understand What Your Customers Want.

It's Better To Say Nothing Than Spend 1,000 Words Or An Hour Speech Saying Nothing. Get To The Point.

Above All, You Want To Create Something You're Proud Of.

Luck Is When Determination Meets Opportunity

What We Are Trying To Do At Virgin Is Not To Have One Enormous Company In One Sector Under One Banner, But To Have Two Hundred Or Even Three Hundred Separate Companies. Each Company Can Stand On Its Own Feet And, In That Way, Although We've Got A Brand That Links Them, If We Were To Have Another Tragedy Such As That Of 11 September - Which Hurt The Airline Industry - It Would Not Bring The Whole Group Crashing Down.