To Say 'we' And Mean 'i' Is

Bourgeois Society Is Ruled By Equivalence. It Makes The Dissimilar Comparable By Reducing It To Abstract Quantities. To The Enlightenment, That Which Does Not Reduce To Numbers, And Ultimately To The One, Becomes Illusion.

On Their Way Toward Modern Science Human Beings Have Discarded Meaning. The Concept Is Replaced By The Formula, The Cause By Rules And Probability.

The Power Of The Culture Industry's Ideology Is Such That Conformity Has Replaced Consciousness

The Specific Is Not Exclusive: It Lacks The Aspiration To Totality.

Quality Is Decided By The Depth At Which The Work Incorporates The Alternatives Within Itself, And So Masters Them.