Thought That Accepts Reality As Given Is

The Neo-conservative Critics Of Leftist Critics Of Mass Culture Ridicule The Protest Against Bach As Background Music In The Kitchen, Against Plato And Hegel, Shelley And Baudelaire, Marx And Freud In The Drugstore. Instead, They Insist On Recognition Of The Fact That The Classics Have Left The Mausoleum And Come To Life Again, That People Are Just So Much More Educated. True, But Coming To Life As Classics, They Come To Life As Other Than Themselves; They Are Deprived Of Their Antagonistic Force, Of The Estrangement Which Was The Very Dimension Of Their Truth.

Most People Are Afraid Of Freedom. They Are Conditioned To Be Afraid Of It.

Free Election Of Masters Does Not Abolish The Masters Or The Slaves.

The Unification Of Opposites Which Characterizes The Commercial And Political Style Is One Of The Many Ways In Which Discourse And Communication Make Themselves Immune Against The Expression Of Protest And Refusal.

The Existing Liberties And The Existing Gratifications Are Tied To The Requirements Of Repression: They Themselves Become Instruments Of Repression.