Great Companies That Build An Enduring Brand

I Honestly Never Dreamed At The Time That I Would One Day Own The Starbucks And Or Be In A Position Where We Would Have More Than 10,000 Stores Around The World. It Has Just Been An Incredible Journey For All Of Us.

My Biggest Concern Is That America Is Drifting Towards Mediocrity And That People Don't Recognize - And By People I'm Meaning Washington - Don't Recognize The Sense Of Urgency And The Fact That I Don't Think This Is A Crisis Anymore. I Think It's An Emergency.

Entrepreneurs Must Love What They Do To Such A Degree That Doing It Is Worth Sacrifice And, At Times, Pain. But Doing Anything Else, We Think, Would Be Unimaginable.

Our Mission Statement About Treating People With Respect And Dignity Is Not Just Words But A Creed We Live By Every Day. You Can't Expect Your Employees To Exceed The Expectations Of Your Customers If You Don't Exceed The Employees' Expectations Of Management.

Do I Take Criticism Of Starbucks Personally? Of Course I Do.