This Really Is A Merger Of Equals.

Until I Came To Ibm, I Probably Would Have Told You That Culture Was Just One Among Several Important Elements In Any Organization's Makeup And Success - Along With Vision, Strategy, Marketing, Financials, And The Like... I Came To See, In My Time At Ibm, That Culture Isn't Just One Aspect Of The Game, It Is The Game. In The End, An Organization Is Nothing More Than The Collective Capacity Of Its People To Create Value.

The World Is Full Of Ceos That Think That Just Because They Write A Memo Or They Write A Letter Inside An Annual Report Or They Give A Little Video Speech That Gets Sent Around The Company, They Think That's What's Really Going To Affect Employees.

Customer Complaints Are The Schoolbooks From Which We Learn.

I Just Think We Should Look At This As A Chess Match," He Said, "between The World's Greatest Chess Player And Garry Kasparov.

I Don't Want To Use The Word Reorganization. Reorganization To Me Is Shuffling Boxes, Moving Boxes Around. Transformation Means That You're Really Fundamentally Changing The Way The Organization Thinks, The Way It Responds, The Way It Leads. It's A Lot More Than Just Playing With Boxes.