This Is One Of The Innovator’s Dilemmas:

At The Beginning Of Almost Every Industry, The Available Products And Services Are So Expensive To Own And Complicated To Use That Only People With A Lot Of Money And A Lot Of Skill Have Access To Them. A Disruptive Technology Is An Innovation That Simplifies The Product And Makes It So Affordable That A Whole New Population Of People Can Now Have One And Use It At The Beginning For Simple Applications, And Then It Improves To The Point That It Makes The Old Technology Obsolete.

Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them.

Its Actually Really Important That You Succeed At What Youre Succeeding At, But That Isnt Going To Be The Measure Of Your Life.

The Only Useful Information About The Market Will Be What I Create Through Expeditions Into The Market, Through Testing And Probing, Trial And Error, By Selling Real Products To Real People Who Pay Real Money.

The Reason Why It Is So Difficult For Existing Firms To Capitalize On Disruptive Innovations Is That Their Processes And Their Business Model That Make Them Good At The Existing Business Actually Make Them Bad At Competing For The Disruption. Companies In Fact Are Specifically Organized To Under-invest In Disruptive Innovations! This Is One Reason Why We Often Suggest That Companies Set Up Separate Teams Or Groups To Commercialize Disruptive Innovations. When Disruptive Innovations Have To Fight With Other Innovations For Resources, They Tend To Lose Out.