Thinking Is Difficult And Sometimes Unpleasant.

Motivation, Basically Getting People To Be Happy At Work, Everybody - Everybody Benefits.

When It Comes To The Mental World, When We Design Things Like Health Care And Retirement And Stock Markets, We Somehow Forget The Idea That We Are Limited. I Think That If We Understood Our Cognitive Limitations In The Same Way That We Understand Our Physical Limitations … We Could Design A Better World.

When You're In Pain, Tomorrow Doesn't Exist - Just The Pain - And The Only Thing That You Want In The World Is For It To Go Away.

The More Cashless Our Society Becomes, The More Our Moral Compass Slips.

It Is True That From A Behavioral Economics Perspective We Are Fallible, Easily Confused, Not That Smart, And Often Irrational. We Are More Like Homer Simpson Than Superman. So From This Perspective It Is Rather Depressing. But At The Same Time There Is Also A Silver Lining. There Are Free Lunches!