Think Big. Start Small.

A Big Part Of Doing Your Work Is Defending Your Time And Your Attention So You Can Do Your Work.

Be Personal. Be Relevant. Be Specific.

The Tragedy Is That Society (your School, Your Boss, Your Government, Your Family) Keeps Drumming The Genius Part Out. The Problem Is That Our Culture Has Engaged In A Faustian Bargain, In Which We Trade Our Genius And Artistry For Apparent Stability.

The Essence Of Marketing Today Is To Tell A Story To People Who Want To Hear It, In A Way That Resonates With Them So They Are Likely To Either Respond Or Connect To You, Or Tell Their Friends.

It's Far Easier To Put Your Future Into Someone Else's Hands Than It Is To Slog Your Way Forward, Owning The Results As You Go.