Think Big. Start Small.

Yes, I Think It's Okay To Abandon The Big, Established, Stuck Tribe. It's Okay To Say To Them, "you're Not Going Where I Need To Go, And There's No Way I'm Going To Persuade All Of You To Follow Me. So Rather Than Standing Here Watching The Opportunities Fade Away, I'm Heading Off. I'm Betting Some Of You, The Best Of You, Will Follow Me.

The Secret Of Getting On The Shortlist Is Doing Your Best Work Fearlessly For A Long Time Before You Get On The List.

Take The Long Way. Do The Hard Work, Consistently And With Generosity And Transparency. And Then You Won't Waste Time Doing It Over.

Facts Are Irrelevant. What Matters Is What The Consumer Believes.

Repeating Easy Tasks Again And Again Gets You Not Very Far. Attacking Only Steep Cliffs Where No Progress Is Made Isn’t Particularly Effective Either. No, The Best Path Is An Endless Series Of Difficult (but Achievable) Hills.