They Say Plan It. I Say Do

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Organizations Exist To Serve. Period. Leaders Live To Serve. Period.

The Populations Of Most Cities Around The World Continue To Grow. The Reasonspeople Congregate In Cities Are Various And Complex, And The Dawn Of The Digital Age Has Not Put Much Of Adamper On The Human Urge To Congregate.

It's This Simple: You Are A Brand. You Are In Charge Of Your Brand. There Is No Single Path To Success. And There Is No One Right Way To Create The Brand Called You. Except This: Start Today. Or Else.

Advantage Comes Not From The Spectacular Or The Technical. Advantage Comes From A Persistent Seeking Of The Mundane Edge.