There Is The Risk You Cannot Afford

What People In Business Think They Know About The Customer And Market Is Likely To Be More Wrong Than Right...the Customer Rarely Buys What The Business Thinks It Sells Him.

We Now Accept The Fact That Learning Is A Lifelong Process Of Keeping Abreast Of Change. And The Most Pressing Task Is To Teach People How To Learn.

The Most Important, And Indeed The Truly Unique, Contribution Of Management In The 20th Century Was The Fifty-fold Increase In The Productivity Of The Manual Worker In Manufacturing. The Most Important Contribution Management Needs To Make In The 21st Century Is Similarly To Increase The Productivity Of Knowledge Work And The Knowledge Worker.

The Large Organization Has To Learn To Innovate, Or It Won't Survive.

Education Gives You Neither Experience Nor Wisdom.