There Is Some Confusion Because We Only Recently Began Our Marketing. We're In An Era Were People Need To Think About Business Processes And Applications Horizontally...we Need To Think Of The Enterprise Not As An Island Of Stand-alone Technology.

-Carly Fiorina

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There Is Some Confusion Because We Only

Carly Fiorina

There Is Some Confusion Because We Only Recently Began Our Marketing. We're In An Era Were People Need To Think About Business Processes And Applications Horizontally...we Need To Think Of The Enterprise Not As An Island Of Stand-alone Technology.

Topic

Technology

Thinking

Islands

Ultimately, Strong Branding Is Not Just A Promise To Our Customers,to Our Partners, To Our Shareholders And To Our Communities;it Is Also A Promise To Ourselves... In That Sense, It Is About Using A Brand As A Beacon, As A Compass, For Determining The Right Actions, For Staying The Course, For Evolving A Culture, For Inspiring A Company To Reach Its Full Potential.

Strong

Community

Promise