The Worst Fault A Salesman Can Commit

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

Consumers Don't Think How They Feel. They Don't Say What They Think And They Don't Do What They Say.

Like A Midwife, I Make My Living Bringing New Babies Into The World, Except That Mine Are New Advertising Campaigns.

We Admire People Who Work Hard, Who Are Objective And Thorough. We Detest Office Politicians, Toadies, Bullies, And Pompous Asses. We Abhor Ruthlessness. The Way Up Our Ladder Is Open To Everybody. In Promoting People To Top Jobs, We Are Influenced As Much By Their Character As Anything Else.

Never Write An Advertisement Which You Wouldn't Want Your Family To Read. You Wouldn't Tell Lies To Your Own Wife. Don't Tell Them To Mine.